Great post by David Armano explaining how social initiatives span silos. This is something I struggle with daily; getting people to understand that even though I am the dedicated social media "person" it doesn't mean other departments can take a pass or not pay attention to social media. As I talked about in my recent rant, organizations need to understand that social media isn't something an organization can implement in a piecemeal fashion. Or, let me rephrase that--they CAN do it, but it's not a good idea.
"social" is bigger than a single discipline and requires coordination between them
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