What if Associations Followed British Spy Agency's Lead?

Fired for not embracing social media? Yep. It's happening in the UK. Britain's spy agency says it's firing some "James Bond-generation agents" (read: older) because they've "failed to master social networking and other Internet technology."

Is this just a convenient way around age discrimination lawsuits--or good practice for businesses?

What if associations started doing this? In a culture where, in large part, senior staff members refuse to even acknowledge--let alone master--social networking and new technologies in general, what if adoption became a non-option if you wanted to keep your job?