More Power of "Huh?"

I still hadn't stopped scratching my head over the whole Power of A thing when the latest issue of ASAE's inTouch newsletter arrived in my inbox just now. Headline: "ASAE Offers New Health Care Resource"--sounds good, right? I click on it and get this:
ASAE now has a new health care and association policy resource for its members, building off the successful Power of A campaign. The Power of A website (www.thepowerofa.org), in addition to showing how associations are economic problem solvers, will also contain blog posts, videos, and other interactive features on association policy issues, with an emphasis on health care. What this means is that the site will be THE place to find daily updates on health care reform legislation, the major issues surrounding health care, and how it impacts the nonprofit community.

The changes and expansion into health care for The Power of A will not be entirely ASAE staff driven however; the site will not be simply a one-dimension information dump but an interactive opportunity for the association community to discuss and debate health care issues. The site will contain:

Interviews with health care thought leaders and association leaders;

Tweets on health care issues (using hash tag #pwra); and

Guest posts from association leaders on specific health care topics.

You are invited to participate in ASAE's endeavor and help us make our site the go-to place for information on association management issues, especially health care reform. If you would like to volunteer or have any questions, please contact the Public Policy Department at 202-626-2703 or publicpolicy@asaenet.org.

Huh? Is it just me or is this crazy confusing?